A practical starting point
A productised service turns a repeated customer need into a clearly scoped offer. The aim is predictable delivery, not pretending every customer is identical.
Write down the included deliverables, inputs required from the customer, revision limits and completion conditions. Test the package with a few customers before creating several tiers.
Review where delivery becomes custom work. Either price that work separately or change the package. Clear boundaries protect the customer experience as much as your time.
The practical guide below works through a hypothetical example, the decisions to check and a way to review the result. Use it to prepare questions for your own situation; adapt the exercise to the information and tools you are authorised to use.
Productised Services work best when experience improves the standard brief. Keep a list of frequent questions and exceptions, then revise the intake form or scope wording. Use Founder Systems to preserve the process and Lean Growth Experiments to test how customers respond to the offer. More demand is useful only when the package can be delivered consistently with the capacity available.
Read the practical guide
Productised Services: a practical planning guide →Related topics
Start with a better brief.
Use the free planning tool, then tell us what you want to achieve.