By Solo Unicorn · 14 September 2026 · 2 minute read
Before you begin
Write down the included deliverables, inputs required from the customer, revision limits and completion conditions. Test the package with a few customers before creating several tiers. Review where delivery becomes custom work. Either price that work separately or change the package. Clear boundaries protect the customer experience as much as your time.
Define the repeatable unit
Consider a founder offering a monthly product-catalogue update. Specify the number of product records, required source format, included checks and final delivery. State what is outside the package, such as original photography or extensive copywriting. A repeatable service is easier to estimate when both sides understand its boundaries. It can still allow a separate quote for work that genuinely falls outside the standard brief.
Test with real delivery steps
Run through a sample job from intake to completion. Record where you need a decision, where the customer supplies information and where revisions occur. If every job needs a different process, the offer may not yet be ready for a standard package. Simplify one part at a time. Do not promise a fixed turnaround until the required inputs and dependencies are clear enough to support it.
Review the package after each job
Productised Services work best when experience improves the standard brief. Keep a list of frequent questions and exceptions, then revise the intake form or scope wording. Use Founder Systems to preserve the process and Lean Growth Experiments to test how customers respond to the offer. More demand is useful only when the package can be delivered consistently with the capacity available.
Put the notes to work
Prepare a brief with the free planning tool →